ITApps
15 Aug 2024
Connected Worlds – Mastering the Social Maze. Inspired by “The Matrix”.
On August 15, 2024, at the AWS Malaysia Office, the second edition of "Bytes & Brews" took place, an event inspired by “The Matrix” and designed to explore the intricate digital realities of social media.
Industry leaders, experts, and participants came together at this event, organized in partnership with Genesys, to explore the newest trends and tools that are influencing the future of customer experience (CX).
Under the theme "Connected Worlds – Mastering the Social Maze," a deep dive was conducted into how businesses can successfully navigate and enhance customer experience across different social media platforms.
Industry Analyst Presentation: “The Digital Reality: Elevating CX in the Social Media Matrix”
Starting with an engaging presentation by Manoj Menon from Twimbit, the sharing focused shared insights on how AI and data analytics are transforming CX on social media, emphasizing the importance of a unified customer view.
Fireside Chat: Insights from leaders in sophisticated social media strategies
Radarr's cutting-edge social listening tools were at the forefront, offering participants hands-on experiences to better understand and leverage these technologies.
Prerna Pant from Radarr, a Genesys company discussed the integration of AI and omnichannel strategies, sharing real-world examples of successful social media engagements that boost customer satisfaction. Interactive Game
Participants discussed and presented their findings on the following points:
What types of problems or challenges can be addressed using social media?
How can social media be utilized to effectively address these challenges?
Why is social media the most suitable channel for addressing these specific challenges?
Participants concluded that social media is a critical tool for effectively managing customer relations, addressing challenges promptly, and enhancing overall customer experience.
Bytes & Brews - Malaysia Series 2 was a success, offering valuable insights into the evolving landscape of social media and CX. We thank Genesys, AWS and all attendees for making the event impactful.
Stay tuned for future events as we continue to explore innovative CX strategies.