Great Eastern Life Assurance Implements Call Center Solutions to Support New Line of Business

(Hong Kong, February 26, 2008)

Great Eastern Life Assurance is the largest life insurance company in Singapore and Malaysia . In seeking to create a new line of business they required a contact center capable of providing:

•  Customer service management tools

•  Voice self-service

•  Multi-channel capabilities

•  Agent tools

•  Real-time monitoring

•  Comprehensive reporting

•  Cradle-to-grave case management

•  Customer visual queue

Great Eastern Life Assurance turned to ITApps because of its experience working with the insurance industry and the low cost of investment and ownership for its comprehensive contact center solution. By integrating Apropos Solutions and C-Centric Service Management with back-end data, ITApps fulfilled their needs and enabled Great Eastern Life Assurance to cost-effectively expand their business.

About ITApps
ITApps is a Pan-Asian, full-service consulting, systems integration, and outsourcing company committed to delivering innovation. The company specializes in IP communications, contact center solutions, performance optimization, and customer relationship management (CRM) applications. ITApps continues to provide its customers with the best of all possible worlds: leading-edge technologies, industry best practices, and cost-effective, future-resistant solutions.

 

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